Marketing is the social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.
Marketing is an organizational function and a set of processess for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing concepts are used to achieve the business goals.
Marketing concepts
Production Concept
Product Concept
Selling Concept
Marketing Concept
Social Marketing Concept
Customer Concept
Holistic Marketing Concept
Relationship marketing
Integrated marketing
Internal Marketing
Performance marketing
Marketing Mix
4P’s
4C’s
Product
Consumer needs & wants
Price
Consumer cost
Place
Convenience
Promotion
Communication
In addition to the above four, marketing mix of services includes the following three variables, making it comprising of seven variables.
