External Environment is everything outside an organization that might affect it.

TASK ENVIRONMENT

• Task Environment is specific organizations or groups that affect the organization.
• Forces of the task environment of a business are given below:
  • Customers
  • Suppliers
  • Competitors
  • Producers of substitutes
  • Potential businessmen

GENERAL/MACRO ENVIRONMENT

• Macro / General environment is the set of broad dimensions and forces in an organizations’s
  surroundings that influence its overall activities.
• Forces in the macro environment which influence businesses can be listed as below:
  • Political and legal environment
  • Economic environment
  • Social and cultural environment
  • Technological environment
  • Demographic environment
  • Natural environment
  • Global environment