{"id":7002,"date":"2019-02-14T11:52:26","date_gmt":"2019-02-14T06:22:26","guid":{"rendered":"http:\/\/astan.lk\/al_virtualclassroom\/?p=7002"},"modified":"2019-02-16T11:53:42","modified_gmt":"2019-02-16T06:23:42","slug":"market-segmentation","status":"publish","type":"post","link":"https:\/\/astan.lk\/al_virtualclassroom\/market-segmentation\/","title":{"rendered":"Market Segmentation"},"content":{"rendered":"<ul>\n<li>Segmenting the entire market which has dissimilar features into groups of similar features is known as market segmentation.<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">Benefits of Market segmentation\u00a0<\/span><\/h3>\n<ul>\n<li>Since the entire market is analysed amuch awareness regarding the market can be gained<\/li>\n<li>Ability of recognizing the appropriate and periodic market<\/li>\n<li>Segmented market can be specifically segmented further<\/li>\n<li>Ability of utilizing the limited resource available in the firm efficiently and effectively<\/li>\n<li>The firm is able to minimize the market risk<\/li>\n<li>Ability to launch marketing programs more successfully<\/li>\n<\/ul>\n<h3>\u00a0<span style=\"color: #000000;\">Factors of Market segmentation\u00a0<\/span><\/h3>\n<ul>\n<li>Geographical factors<\/li>\n<li>Demographical factors<\/li>\n<li>Psychological factors<\/li>\n<li>Behavioral factors<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">Requirements\u00a0\u00a0for an effective Market segmentation\u00a0<\/span><\/h3>\n<ul>\n<li>Measurability<\/li>\n<li>Subtantiality<\/li>\n<li>Accessibility<\/li>\n<li>Differentiability<\/li>\n<li>Actionability<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">Targeted Market\u00a0<\/span><\/h3>\n<ul>\n<li>The market segmentation that may be able to work for the betterment of the entity in an attractive and lucrative manner out of the recognized customers with similarities from the multicharactered customers in the entire market is known as the target market.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Segmenting the entire market which has dissimilar features into groups of similar features is known as market segmentation. Benefits of Market segmentation\u00a0 Since the entire market is analysed amuch awareness regarding the market can be gained Ability of recognizing the appropriate and periodic market Segmented market can be specifically segmented further Ability of utilizing the [&hellip;]<\/p>\n","protected":false},"author":842,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,2405],"tags":[],"class_list":["post-7002","post","type-post","status-publish","format-standard","hentry","category-business-studies","category-unit-14-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Segmentation - Learning &amp; Education Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astan.lk\/al_virtualclassroom\/market-segmentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Segmentation - Learning &amp; Education Portal\" \/>\n<meta property=\"og:description\" content=\"Segmenting the entire market which has dissimilar features into groups of similar features is known as market segmentation. 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