{"id":6974,"date":"2019-02-15T11:29:38","date_gmt":"2019-02-15T05:59:38","guid":{"rendered":"http:\/\/astan.lk\/al_virtualclassroom\/?p=6974"},"modified":"2019-02-16T11:52:57","modified_gmt":"2019-02-16T06:22:57","slug":"marketing-management","status":"publish","type":"post","link":"https:\/\/astan.lk\/al_virtualclassroom\/marketing-management\/","title":{"rendered":"Marketing Management"},"content":{"rendered":"<h3><span style=\"color: #000000;\">Marketing<\/span><\/h3>\n<ul>\n<li>Marketing is the social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.<\/li>\n<li>Marketing is an organizational function and a set of processess for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.<\/li>\n<li>Marketing concepts are used to achieve the business goals.<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">Marketing concepts<\/span><\/h3>\n<ul>\n<li>Production Concept<\/li>\n<li>Product Concept<\/li>\n<li>Selling Concept<\/li>\n<li>Marketing Concept<\/li>\n<li>Social Marketing Concept<\/li>\n<li>Customer Concept<\/li>\n<li>Holistic Marketing Concept\n<ul>\n<li>Relationship marketing<\/li>\n<li>Integrated marketing<\/li>\n<li>Internal Marketing<\/li>\n<li>Performance marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #000000;\">Marketing Mix<\/span><\/h3>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<th>4P&#8217;s<\/th>\n<th>4C&#8217;s<\/th>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Product<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Consumer needs &amp; wants<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Price<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Consumer cost<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Place<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Convenience<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Promotion<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Communication<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>In addition to the above four, marketing mix of services includes the following three variables, making it comprising of seven variables.\n<ul>\n<li>People<\/li>\n<li>Process<\/li>\n<li>Physical Environment\/ evidence<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Marketing is the social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is an organizational function and a set of processess for creating, communicating and delivering value to customers and for managing customer relationships in ways [&hellip;]<\/p>\n","protected":false},"author":842,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,2405],"tags":[],"class_list":["post-6974","post","type-post","status-publish","format-standard","hentry","category-business-studies","category-unit-14-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Management - Learning &amp; Education Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/astan.lk\/al_virtualclassroom\/marketing-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Management - Learning &amp; Education Portal\" \/>\n<meta property=\"og:description\" content=\"Marketing Marketing is the social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. 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